Blog
Follow our thoughts on branding, participating in social media, marketing on the web, and leveraging technology in general. Whether you’re interested in the creative side of marketing or simply want to know more about efficient business process, we’ve got you covered.
A New Look For The Google Apps Admin Console
Google has been extremely focused on design lately. Last week they applied that focus to a tool we regularly use when supporting PureNyx clients – the Google Apps Administration Console. While the changes are primarily related to look and feel, there are a few new features for larger organizations and admins who like to customize their dashboard. In typical Google fashion, this update was immediately available for new signups and will roll out to existing users over the next couple weeks. So far, only one of PureNyx’ clients has...
read moreA Few Things We Do… And Don’t Do
While capable professionals with good technology CAN do most anything, that doesn’t mean they SHOULD do everything. Focusing on a well defined set of products or services is important for any business. It keeps your team on track. Ensuring that this focus is visible to clients is also important, because it sets the stage for good communication. The first part of this focus is the “What We Do” statement. At PureNyx, this part seems simple. What we do We design and maintain amazing websites. This is really our specialty. In...
read moreConnecting you to everything you need
Scenario You work in California. You have employees in Texas, Minnesota, and Virginia. Or maybe your offices are closer together – across the city or state, or further apart in different countries. You need to be able to keep up to date on your employees schedules, copied on important emails, and share documents easily, but right now your systems, programs, and applications are a scattered and haphazard system. You have a cloud storage system to share files. A system for emails, but no shared calendar. A program to create documents and...
read moreAn Engine Upgrade For PureNyx
I’ve always felt that working in my own small business is a lot like driving a race car. There’s a constant feeling of pushing the limits, personally and professionally. It requires leveraging the best equipment and techniques available, just to keep up with competitors. It’s very different than being just another part of a large, corporate machine. Of course, I know that being the driver for a modern race team actually would make me part of a large corporate mechanism. When I make the comparison between racing and small...
read moreDecorating Your Social Profiles
A great website is only one part of maintaining a complete web presence. Your business also needs to be visible on key social networks. In one sense this is easy because you can generally create an appropriate social presence with little outlay in time or money. In another sense, it’s very hard because it’s not obvious how or when to use the different social sites. PureNyx can help you plan your social presence, customize the look and feel of each network, leverage them in marketing campaigns, and provide ongoing support. Whether...
read moreMarketing done right. Or Why I :heart: Moo.
When I wrote the first draft of this post (yes – draft your posts before posting them! That’ll be another topic soon.), it sort of turned into a raving review of MOO.com which only reinforced my idea that they have marketed themselves right. “Growing up” in the design for print business, one of the things I heard many times was large quantity, one design. So, when I stumbled across MOO a couple years ago, I fell in love with their Printfinity idea immediately and wished I had something to use as an excuse to order...
read moreWill small businesses pay for Google Apps?
Now that Google has discontinued the free version of the Google Apps suite, previously targeted for businesses with fewer than 10 employees, Wired is asking whether small businesses will pay for it. It’s a question I can’t answer- whether businesses will pay for something. However, I can say whether they should do so. PureNyx has used Google Apps since we opened our digital doors and I used it for years before Jaime and I started working together. At $50/user/year, it’s the most valuable tool we use for the least upfront...
read moreFind your place in the world
This weekend PureNyx Design received a postcard from Google. It was part of an address verification process for listing our business with Google+ Local, formerly known as Google Places. We’re fairly new as a full time business and this is our first location based listing. Now that we’ve entered the PIN it contained, our listing will be active in a few days. When the process is complete we will appear in Google’s location based search services. We’ll be visible on Google Maps, and we’ll appear as a...
read moreDoes your business need Facebook?
Or Twitter, or LinkedIn, or Google+, or whatever the next big social media will be? I ran across this article (5 reasons your brand doesn’t need Facebook) and it resonates a lot with the ideas I have for using social media for business purposes, usually related to Facebook, but I’ve seen it with the others on occasion. It seems like everywhere I turn, I hear “I need to make a business page to bring in new business! And I need to do it now!” These businesses seem to think that they’re losing customers left and...
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